Merlin Mann, The Bros. Chaps & Jeff Olsen of adultswim.com on Online Branding

Jesse just posted the aforementioned IMA panel as a podcast episode of The Sound of Young America.

An unusual Sound of Young America podcast: I talk with 43folders.com writer Merlin Mann,
Homestar Runners creators Mike and Matt Chapman (aka The Bros. Chaps), and Jeff Olsen, creative director of adultswim.com, at the Integrated Media Association conference in Atlanta. The (somewhat cheesy) title of the session was “Blow Up Your Brand.” We chatted about how to do something on the internet that people will actually give a hoot about.